INCREASE TRAFFIC BY OPTIMIZING YOUR SITE FOR VISITORS
You might as well be totally honest: you need to adapt your site for your visitors and not for you. As user experience specialists, we have the opportunity to see all kinds of websites. Some were designed by web designers who put beautiful images and animations in every way, others by hard-core programmers who have mainly sought to optimize the site's performance (loading speed, caching of CSS files, server optimizations, optimization of modules and source code, etc.), others by SEO specialists who have mainly sought to optimize the content of the site so that the pages get good positions in search results.
All these practices are good but you have to keep in mind that the primary purpose of a site is not to be beautiful, super fast or optimized for search engines. The primary goal of a site is to convert your visitors into customers! Of course, aesthetics, speed and SEO are very important points but they must be used to improve the user experience so that they achieve exactly the actions you expect them to take. If you design your site as a priority for visitors and not for you or Google, I guarantee that your traffic will increase on your own.